Terms of Service

Version 2026-07-26-7

Preamble
These Terms govern the use of the AdGentle platform (“Service”). By accepting them when registering a site, the Customer enters into a contract with the owner of the AdGentle brand and platform (“AdGentle”). The Service is intended for owners or operators of websites in a professional / business capacity. If these Terms conflict with a specific written agreement between the parties, the specific agreement prevails.

1. Subject matter
AdGentle provides editorial monetization tools (script, key, banners, reporting, links) that allow the Customer to display sponsored content on their website through affiliate publisher networks (“Publishers”).
Which banners / offers are shown is determined by AdGentle using algorithms and analysis tools, including those based on artificial intelligence (page context, catalogue, site rules, performance), not through AdGentle profiling cookies on the Customer’s site.
AdGentle does not sell products to end consumers: it intermediates and optimizes editorial monetization.

2. Account and site
Access is via a Google account: the Customer is responsible for the security of their account and for activity carried out through it.
The Customer may only register domains they are legitimately entitled to use (ownership, licence or mandate). They are responsible for correctly installing the key and script and keeping them operational.
The Customer declares that they are at least 18 years old and have capacity to bind themselves for the registered site.

3. Activation and Publishers
After the script is installed, AdGentle may configure banners, links to Publishers and the revenue split (“revenue share”). Operational activation is handled by AdGentle and is neither automatic nor guaranteed.
Publishers available immediately after signup are not necessarily the highest-yielding ones. The more relevant Publishers are typically activated progressively (often about one month after operational start), based on evaluation, programme availability and network approval times. AdGentle does not guarantee fixed timelines or access to specific Publishers.
Attribution of conversions to the Customer’s site is done through the technical mechanisms of the Service and the Publishers (e.g. click references). In case of doubt or attribution conflict, AdGentle decides in good faith based on available data.

4. Ethical tariff (revenue share) – default
Unless otherwise agreed in writing, this ethical tariff applies to gross revenues attributed to the site (Customer share / AdGentle share):
a) if the site already uses other advertising or monetization platforms (e.g. ad networks): 50% Customer / 50% AdGentle;
b) if AdGentle is the only monetization platform on the site: 80% Customer / 20% AdGentle.
Classification (with ads / sole platform) is made by AdGentle at activation and may be updated if the site’s situation changes. Different agreements (custom percentages) prevail over the default and remain recorded in the platform or in writing.
AdGentle may update the default for the future with reasonable notice; percentages already agreed in writing remain fixed unless a new agreement is made.
Revenue share applies to revenues recognized by Publishers and attributed to the site; it is not a salary or a guarantee of earnings.

5. Revenues, Publisher timelines and maturity
Dashboard data is informational: estimates or confirmations based on Publisher reports. Figures may change due to adjustments, delays or network errors.
“Approved” / confirmed does NOT yet mean payable.
Publishers may settle with long delays (even about six months or more). These timelines depend on Publishers and advertisers, not on AdGentle.
An amount is “mature” (potentially payable to the Customer) ONLY when the Publisher has actually credited AdGentle. Until then it remains immature, even if already shown as confirmed.
AdGentle undertakes, with algorithms, analysis and tools including those based on artificial intelligence, to improve over time the Publisher mix (yield vs collection times), reducing dependence on those who settle with excessive delays. This is an obligation of means, not of result: no maximum maturity time is guaranteed.

6. Payments, minimum threshold, multiples, currency and chargebacks
Payments only on mature amounts (section 5), in euro, subject to complete tax details and IBAN of the Customer.
Minimum threshold: € 50.00 of mature amounts not yet paid out. Below threshold AdGentle is not obliged to pay; the balance remains accrued until the threshold is reached (unless otherwise communicated).
Payments to the Customer are made in multiples of € 50.00 (e.g. € 50, € 100, € 150, …), up to the maximum multiple covered by the available mature balance. Any remainder below the next multiple stays accrued and will be paid in later payouts.
Payments are recorded manually by AdGentle; history is available in the private area.
The Customer is responsible for the accuracy of payment details and for their own tax obligations (invoices, withholdings, filings, where applicable). The relationship is not employment or exclusive agency.
If a Publisher reverses, reduces or adjusts commissions already counted (even after a payment to the Customer), AdGentle may: (i) reduce balances not yet paid out; and/or (ii) demand repayment of amounts unduly paid; and/or (iii) set off against future payments. The Customer undertakes to cooperate in good faith.

7. Customer obligations, ethics and prohibitions
The Customer warrants lawful content, compliance with advertising and privacy rules, and not to alter scripts, banners or tracking.
Prohibited: non-genuine traffic (bots, auto-clicks, artificial click incentives); irregular promotions for those who buy via Publisher links (discounts, cashback, prizes, gifts, contests or similar tied to going through the banners); any breach of Publisher policies; fraud and unethical conduct.
The Customer is the data controller towards visitors of their own site and must fulfil (where required) privacy notices and obligations relating to the script and third-party content. On the script, AdGentle does not use first-party HTTP cookies to select banners: selection is algorithmic / AI on the platform side; only technical browser storage (sessionStorage / localStorage) may be used for session and cache, as described in the Privacy Notice. Technical session cookies may be used on the AdGentle domain for login. By clicking an offer the visitor may encounter third-party Publisher / merchant cookies.
Serious breaches may lead to suspension, withholding or zeroing of unpaid balances linked to the breach, and reports to Publishers or authorities.

8. Suspension and interruption
AdGentle may suspend or interrupt the Service in whole or in part at any time, including without a specific duty to give reasons.
Where reasonably possible, AdGentle will give prior notice before a block if it detects suspicious behaviour, anomalies (e.g. site compromise / hacking), traffic irregularities or unethical conduct. Notice is not required in case of urgency, immediate risk, legal obligations or requests from Publishers/authorities.
During suspension AdGentle may disable scripts, banners and tracking. Already mature amounts remain subject to sections 5–6, except for lawful withholdings/adjustments under sections 6–7.

9. Intellectual property and licence
The AdGentle platform, scripts, trademarks and materials remain AdGentle’s (or its licensors’). The Customer is granted a limited, non-exclusive, revocable licence solely to use the Service on the registered site while the relationship is active and compliant with the Terms. Copying, reselling, decompiling or circumventing protection measures is prohibited, except as permitted by law.

10. Limitation of liability
AdGentle does not guarantee traffic, revenues, maturity times or specific Publishers.
To the maximum extent permitted by law, AdGentle is not liable for indirect damages, lost profits, data loss or consequences of Publisher decisions/delays, nor for interruptions outside its reasonable control.
Nothing in these Terms limits liability for wilful misconduct or gross negligence, or other limits not allowed by law.

11. Term, withdrawal and communication
The relationship is open-ended. Either party may withdraw by written notice (email to the Customer’s account address, or channels indicated by AdGentle, are valid means).
After withdrawal or closure, already mature amounts remain due, net of payments already made, minimum threshold, chargebacks and lawful withholdings.
AdGentle may update these Terms by publishing the new version and, for material changes, informing the Customer (e.g. email or in-platform notice). Continued use of the Service after the update constitutes acceptance, unless the Customer withdraws.

12. Governing law and venue
Italian law applies.
If the Customer is a consumer under applicable law, mandatory consumer protections remain (including consumer venue, where applicable). Otherwise, the competent court is that of the place where AdGentle has its seat.

By accepting when registering a site, the Customer declares that they have read and accepted these Terms (version 2026-07-26-7).